The Custom Sales and Marketing team consists of highly qualified, intensely committed solutions personnel. Our team includes brand managers, strategic planners, data analysts, culinary chefs, trainers, culinary students, sales & marketing students, restaurant owners.

We take your products to the next level with our customers. We educate them on trends and innovations. We teach them WHY they need your products, even before they know they need them.

Company timeline

1997 – Founded as a family owned Michigan Food Broker servicing local, regional and national accounts. Key focus in Confections, Snacks, Bulk Foods and Grocery.

2003 –Increased focus on Specialty, All Natural and Organic Foods for grocery and frozen. Expanded coverage area to Ohio and Indiana.

2005 – Built new Custom Sales and Marketing headquarter office. Expansion into Perimeter/Fresh Departments and Food Service key focus in deli and bakery.

2009 – Added concentration on specialty cheese and deli.  Expanded coverage to include Illinois, Wisconsin, W. Pennsylvania, Kentucky.

2011 – Increased Sales Support for Bakery.

2012 – Headquarter office expansion to include test kitchen/training area, offices, frozen and fresh storage.

2013 – Increased sales support in Kentucky, Illinois, and Wisconsin for retail and food service

2014 –– Expanded sales support for food service Northeast market; established partnership with Fresh Foods Sales and Marketing.

2015 – Expanded Sales Support for Meat and Seafood.

2016 – Expanded Sales Support for Convenience and Grab n Go.


  • 9.22.15 - A Brief History Of Gluten, The Protein In Baked Goods: How ‘Wheat Intolerance’ Has Risen Over The Years Read More...
  • 5.6.15 - Kroger to acquire Hiller's Market stores, additional employees to be hired Read More...
  • 2.12.15 - Meijer Announces Wisconsin Store Openings
  • 2.2.15 - Sysco says would sell 11 U.S. Foods centers to win deal approval Read More...
< >