Food Service

Hospitality, Health Care, Education, IBOs and Institutions….. with today’s focus on health, wellness, specialty food trends… you need to partner with a specialty food broker who can bring your newest, innovative, creative solutions to market.

Our vision and expertise will take your product to the next level .  Today’s food service operators are looking for solutions to meet the evolving culinary preferences of their customers.  At Custom Sales and Marketing, we understand today’s specialty food trends.  We have the vision….We champion trends….We are your solution.

Actionable Planning, Execution and Results           FOOD SERVICE

Focus Segments

  • Hospitality
  • Health Care
  • Education
  • Owners/Operators
  • Institutional

Product Development

  • Branded and private label
  • Packaging and design
  • Labeling
  • Ingredient analysis
  • Competitive analysis
  • Costing
  • Launch planning

Contract Management

  • Bid planning and analysis
  • Maintain brand objectives
  • Contribution analysis
  • Brand integrity

Program Development

  • Work with senior management in purchasing, sales, logistics and marketing
  • Maximize opportunities to match customer and client goals
  • Demographic analysis
  • Loyalty programs
  • Achieve objective for growth
  • Add value

Strategic Business Partnership

  • Client market / office interaction
  • Conference calls
  • Trade Shows
  • Industry Conferences
  • Top to Top meetings
  • Business Reviews
  • Capabilities meetings
  • One on one training sessions

Speed to Market

  • Vendor set up
  • Sampling
  • New product launches
  • First to market opportunities
  • Developing creative and custom tools and events

Food Service Training

  • Quarterly company meetings
  • Headquarters
  • Buying Groups
  • Operator
  • Field Specialists

Logistics and Distribution

  • Order consolidation
  • Advanced scheduling
  • Special order item management


  • Sampling
  • Promotions
  • Recipes
  • Menu solutions
  • Shows and local events
  • Competitiveness
  • Timeliness

Planning and Execution

  • Budgeting
  • Forecasting
  • Profitability Analysis
  • Market Spending
  • Competition
  • Seasonal


  • 9.22.15 - A Brief History Of Gluten, The Protein In Baked Goods: How ‘Wheat Intolerance’ Has Risen Over The Years Read More...
  • 5.6.15 - Kroger to acquire Hiller's Market stores, additional employees to be hired Read More...
  • 2.12.15 - Meijer Announces Wisconsin Store Openings
  • 2.2.15 - Sysco says would sell 11 U.S. Foods centers to win deal approval Read More...
< >