Today, the grocer consumers’ shopping list has changed. They are understanding their health priorities , watching the Food Networks, searching the Internet and reading culinary magazines to glean new recipe ideas, unique ingredient options and cutting edge food and cooking tips.

This trend is encouraging retailers to include product assortments that  satisfy their consumers’ needs , while minimizing category footprints to meet their bottom line goals.  This means retailers are selective,  working with specialty food brokers who consistently bring them innovative, creative product solutions.  At Custom Sales and Marketing, we understand today’s specialty food trends.  We have the vision….We champion trends….We are your solution.

Actionable Planning, Execution and Results           GROCERY

Sales Planning and Execution

  • Budgeting
  • Forecasting
  • Market Spending
  • Competition
  • Seasonal

Marketing Program Development

  • Work with senior management in purchasing, sales, operation and marketing
  • Maximize opportunities to match customer and client goals
  • Demographic analysis
  • Market Basket data
  • Utilize all tools available
  • Achieve objective for growth
  • Add value

Strategic Business Partnering

  • Client market / office interaction
  • Conference calls
  • Trade Shows
  • Industry Conferences
  • Top to Top meetings
  • Training sessions

Speed to Market

  • Vendor set up
  • Sampling
  • First to market opportunities
  • Developing creative and custom tools and events

Category Management

  • Space allocation
  • Brand objectives
  • Contribution analysis
  • Brand integrity


  • Quarterly company meetings
  • Headquarters
  • Retailer
  • Field Specialists
  • End Users


  • Conversions from DSD to direct
  • Order consolidation
  • Building straight trucks vs LTL
  • Advanced scheduling
  • Customized pallets/displays


  • Demos
  • Promotions
  • Competitiveness
  • Correct packaging
  • Correct display vehicles
  • Cross merchandising
  • Timeliness

Merchandising Best Practices

  • Auditing
  • Tracking
  • Training
  • Presells
  • POG Implementation and Integrity
  • Special Project Work
  • Set Work
  • New Item Placement
  • Special Merchandising
  • Verify Ad/Display/On-shelf Execution
  • Displays – Build, Maintain, Re-fill, Enhance, Signage
  • Date Code Maintenance
  • Product Rotation
  • IRC, POS Placement
  • Shelf Tagging and Re-tagging
  • Processing Re-stocks and Re-orders
  • Assist in gathering equipment, materials, supplies, fixtures for assigned set/project work
  • Partner with store personnel, co-workers and team members to achieve and maintain merchandising excellence, discuss changes and build an effective working relationship
  • Report and discuss observations and issues with Custom Sales and Marketing key account managers
  • Add Value


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