Grocery

Today, the grocer consumers’ shopping list has changed. They are understanding their health priorities , watching the Food Networks, searching the Internet and reading culinary magazines to glean new recipe ideas, unique ingredient options and cutting edge food and cooking tips.

This trend is encouraging retailers to include product assortments that satisfy their consumers’ needs , while minimizing category footprints to meet their bottom line goals. This means retailers are selective, working with specialty food brokers who consistently bring them innovative, creative product solutions. At Custom Sales and Marketing, we understand today’s specialty food trends. We have the vision….We champion trends….We are your solution.

Actionable Planning, Execution and Results GROCERY

Sales Planning and Execution

Budgeting
Forecasting
Market Spending
Competition
Seasonal

Marketing Program Development

Work with senior management in purchasing, sales, operation and marketing
Maximize opportunities to match customer and client goals
Demographic analysis
Market Basket data
Utilize all tools available
Achieve objective for growth
Add value

Strategic Business Partnering

Client market / office interaction
Conference calls
Trade Shows
Industry Conferences
Top to Top meetings
Training sessions

Speed to Market

Vendor set up
Sampling
First to market opportunities
Developing creative and custom tools and events

Category Management

Space allocation
Brand objectives
Contribution analysis
Brand integrity

Training

Quarterly company meetings
Headquarters
Retailer
Field Specialists
End Users

Logistics

Conversions from DSD to direct
Order consolidation
Building straight trucks vs LTL
Advanced scheduling
Customized pallets/displays

Merchandising

Demos
Promotions
Competitiveness
Correct packaging
Correct display vehicles
Cross merchandising
Timeliness

Merchandising Best Practices

Auditing
Tracking
Training
Presells
POG Implementation and Integrity
Special Project Work
Set Work
New Item Placement
Special Merchandising
Verify Ad/Display/On-shelf Execution
Displays – Build, Maintain, Re-fill, Enhance, Signage
Date Code Maintenance
Product Rotation
IRC, POS Placement
Shelf Tagging and Re-tagging
Processing Re-stocks and Re-orders
Assist in gathering equipment, materials, supplies, fixtures for assigned set/project work
Partner with store personnel, co-workers and team members to achieve and maintain merchandising excellence, discuss changes and build an effective working relationship
Report and discuss observations and issues with Custom Sales and Marketing key account managers
Add Value

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